Soul Deep Science (SDS) is an innovative take on the mental health industry. SDS seeks to engage and critique modern psychoanalytical theory from a Thomistic and Catholic perspective. The goal of Soul Deep Science is, "Restoring the Image of God in Individuals, Marriages, & Families." The identity and website for Soul Deep Science were inspired by this motto.

This project began with rigorous discussion between Crimson Cap and the Soul Deep Science team. SDS approached Crimson Cap with a desire for a complete rebuild of their website and brand identity.

Crimson Cap designed the website and brand identity with the goal of helping SDS find both new patients and new clinicians. At the center of the identity is a stained glass logo mark referencing the creation of Adam. Crimson Cap went with Caslon and Bodoni serif fonts to accentuate the seriousness and attention to detail required in this line of work.

Crimson Cap tailored marketing messaging and website design to help Soul Deep Science grow their audience base. Working with the team, Crimson Cap instituted the marketing funnel to capture leads, nurture those leads, and turn them into raving fans.

Crimson Cap proudly continues to consult SDS with email marketing, website design, advertising, content delivery, and more.

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Website Design: Crimson Cap

Brand Messaging Assistance: Crimson Cap

Marketing Funnels: Crimson Cap

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