With the vision to become the leading Catholic activist group, Resistance approached Crimson Cap to create a new website and brand identity to help it fulfill it's mission.

Established in 2015, Resistance seeks to activate the Catholic laity to protest civil/ecclesial abuses against Catholics.

Crimson Cap worked on the overall brand strategy and direction, including tone of voice, messaging, advertising, and website. By championing a more rugged approach, Crimson Cap enables Resistance to bring a more exciting and inspiring message to their audience.

Crimson Cap built a membership login site so "recruits" could be vetted to ensure they are a good fit for the brand. A distinctive graphic language inspired by HUD was created to "lock down" the membership dashboard.

A shield logo was conceived because it was both appropriate and scaleable. It gave the brand the opportunity to communicate the notion of spiritual warfare.

Under the direction of Crimson Cap, Resistance has seen a six fold increase in membership.

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Logo: Crimson Cap

Brand Identity: Crimson Cap

Digital Media: Crimson Cap

Website Design: Crimson Cap

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